About brand
DiVina Terra Brand concept
There’s a double meaning behind the name of the DiVina Terra trademark — translated from ltallan DiVina Terra means «a divine land». A capital Vin ‘DiVina’ creates another meaning hinting at old winemaking traditions of the Piemaggio estate. All 7 DiVina Terra flavors are created under the sign of friendship and creative union of close friends. They honor emotions and beauty, ltalian traditions and time-tested recipes telling about breathtaking landscapes of Tuscany.
Experienced connoisseurs of a genuine Chianti Classico will easily smell designer perfume interpretations of the noble wine with its light bitterness, fragrance of floral honey and freshly baked cottage bread in any DiVina Terra flavor. Divina Terra flavors cause whirlwinds of powerful emotions and striking sensations; they are created to give you all the warmth of our hearts.
Parfumers
Once, while staying in the estate, l was visited by great friends of mine — Paolo Terenzi, a genius ltalian perfumer, and his sister Tiziana, designer and art director of Cereria Terenzi.
That evening, we discussed the benefits of Piemaggio wines with Paolo, who had always been well-versed in wines. A cool breeze from the hills brought entrancing aromas of flowers and flavoring herbs blending with the taste of wine. The conversation subsided by itself, and we enjoyed every intake of breath in silence. Then, l almost jokingly suggested that Paolo should replicate that wonderful aroma for me, so that in rainy St. Petersburg l could be reminded of Tuscan summer. And suddenly, he agreed to turn the slipping wind into a wonderful perfume.
Larisa Karaban about the idea of perfume creation.
ABOUT THE PACKAGE
The shape of the package tells about the origin of the Divina Terra trademark. lt is designed as traditional wine barrels. That’s the festive package you receive the best ltalian wines in as a present from your closest friends.
The moderate and noble red color is a symbol of an early sunrise in Tuscany, its morning sky and the rising sun shining through ripe bunches of Sangiovese grapes. Reflected from ruby red juicy fruit, sun beams are frozen to decorate the gift package with golden details.
The package is handmade in ltaly and seventy percent consists of recycled cardboard. The upper part of the trunk simulates a hallmark of the region-Tuscan leather. Treating nature and its gifts with unfailing respect, we never forget the traditions of the region.
Hence, packages of all Divina Terra flavors combine a well-recognized ltahan origin, impeccability in details and a calm memorable style that can be immediately perceived with your fingertips.
FLACON
The flacon is made in ltaly. lts laconic form with smooth shoulders, a strict torso and a weighted bottom, like an Etruscan amphora, tells about the ancient traditions of Tuscany.
The deep amber color of the bottle was not chosen by chance. ln production, it took a long time to go to this color, as it was important to achieve an absolute identity with the dark glass of large traditional bottles for the maturation of the best ltalian Chianti.
Relief medallion on the facade is decoration and talisman at the same time. There is the oldest symbol in its center that came from the culture of the Etruscans who inhabited Tuscany, and later inherited by the Romans — the Tree of Life, the eternal sacred symbol of peace and prosperity. The powerful trunk and roots of the tree symbolize strength and wisdom, and the many branches extending from the trunk represent the diversity of cultures and their unity.
The medallion is made in a few days. First, the metal blank with embossed letters is covered with gold, and then there is an enamel coating. Black and gold — the perfect combination, enamel perfectly emphasizes the radiance of gold letters.
The tree of Life is protected by a circle on which the name of the brand Divina Terra is written and Tuscany is indicated — a place of ancient wine traditions, known for its impeccable reputation to every gourmet.
The large volume of the bottle in 100 milliliters is created for connoisseurs of perfumery who are choosing fragrances following the call of their heart.
This bottle will delight you for a long time and will be an ideal gift for both men and women. Strict proportions and minimalism of the bottle will look gorgeously in any interior.
